Second, LED downlight product demand application scenarios
LED downlights whether from the performance, or the price has a very obvious advantage, more favored by consumers, at present, LED downlights are mainly used in office lighting, home lighting, large shopping mall lighting and factory lighting and other places, the development space is very broad.
1. Lighting market
Lighting market is the terminal node of lighting sales, the existing lighting market is generally based on traditional energy-saving lamps, lighting businesses are mostly unwilling to take risks for their unfamiliar things, but most lighting businesses are willing to accept the distribution, so LED lamp manufacturers can consider choosing the right object distribution, of course, this also depends on the manufacturer’s financial situation, whether the distribution or not, The development of the lighting market must be made great efforts to catch, the salesman can visit the lighting market weekly cycle to the lighting market dealers to provide sample placement, advertising in the dealer shop. Although there is a good scale and market port lighting merchants will not easily allow other brands to post advertising, but the development of dealers among them is the best way to cut into the lighting market. Advertising in the right location can provide visibility, and the improvement of visibility will certainly improve the trust of engineering procurement personnel, and ultimately promote the transaction of engineering orders. The list of dealers in the lighting market is the direction of the salesman’s efforts, although the probability of screening out the final customer is not very high, but even if only one thousand of the lighting business in the country is called the company’s long-term partner, this amount is huge. Since then, we will keep returning visits or phone calls to customers, and conduct more in-depth cooperation when there is engineering business.
2. Decoration company
Decoration companies can actually have a large amount of procurement. In general, the decoration project purchase lights are divided into three types, 1, Party A directly purchase lights 2, A control B purchase 3, decoration company procurement. In addition to the first, decoration companies have a lot of room to play, it is necessary to establish a relationship early, even if the relationship is non-exclusive.
LED lamp manufacturers business personnel can contact more and decoration companies, including project managers and designers in charge of two categories. In general, the procurement manager and the designer play different roles in the engineering lamp, the designer directly leads the party to buy the lamp for the small project, and the procurement department is responsible for the large project. In the case of not determining what kind of lamps to use, the designer can recommend LED lamps, and in the case of having decided to use leds, the purchasing department decides where to buy from. Allow for rebates when the other party purchases. The decoration company to implement a weekly return visit of the cycle of visits. The main purpose of the early visit is to understand the project status of each decoration company, find the design director and procurement person in charge, exchange feelings and distribute benefits. In cooperation with decoration companies, it should be noted that due to the development of the construction industry in recent years, decoration companies pay great attention to rebates and commissions, and sometimes they can be directly focused on discussing this matter. Some designers of decoration companies are reluctant to help promote LED lamps because of complex links and other reasons, this time you can convert the goal into information collection, both as long as there is a project, the designer only needs to inform the project leader information business personnel, business personnel operate separately, after success can be divided into benefits.
3. LED network dealer
With the increasing popularity of the network, engineering users such as institutions, schools, hospitals, etc., executors responsible for the purchase of lamps are often 70 or even 80, most of them have the habit of surfing the Internet, “ask Baidu, ask the end of the world” is their way of life, then as a new product of LED light information, will naturally find from the network, LED light network dealers (hereinafter referred to as LED network merchants) are good at publishing information in the hot column of the network, and it is easy to find their pages from Baidu, which will inevitably become the object of user attention. In this way, taking down these LED network merchants will also broaden the LED light channels, and with the traffic congestion in big cities, The professional lighting market has moved to the outer suburbs of the city, and the market share of LED network business will gradually expand, which will become an important channel.
Post time: Sep-12-2023